South African Travellers – Logo

Logotype / Branding

Founded with the identity SAT, this Francophone travel agency operating since 2007 in South Africa has the ambition to extend its services to new destinations.

This structural change required a branding redesign in the form of an evolutive logotype that can be suitable to new regions of the globe. A totem animal and a specific color code for each destination have been defined.


Li-Nó Design supported the project in the following tasks:

  • Main and alternative logo design
  • Setting the color palette