The Wave Factory – Branding

Branding and Print Design

On the occasion of its inauguration at the end of 2018 in Lisbon, The Wave Factory will present the first indoor artificial wave in Portugal accessible all year round. In addition to this innovation, the venue will offer its public a bar and restaurant area.

It’s a unique space in the center of the capital, funny and cosy, witch will serve as a meeting point for families and groups of friends wishing to surf whatever the weather conditions.

To embody the brand, Li-Nó Design has chosen to integrate into the main logotype a basic form allowing to evoke the two essential concepts of the company: the perpetual wave (referring to the activity) and the gear (reflecting the mechanical aspect). The combination of this sinuous form with simple and geometric typography brings a good balance between femininity and masculinity, thus allowing the brand to address any public.

Pictograms and a color code have been defined to clearly identify the two spaces and activities offered by The Wave Factory: blue for surfing and gold for restoration. The entire graphic charter that we have developed reflects the three values ​​that the brand wanted to convey: leisure, technology and innovation.

The realization of the visual identity of The Wave Factory is only the first step of our collaboration. We are also planning the design of the website, shooting sessions, the implementation of signage and other printed communication media.

Li-Nó Design supported the project in the following tasks:

  • Main and alternative logo design
  • Setting the color palette
  • Definition of Typography
  • Making flyers and promo page of magazine
  • Realization of the professional Facebook page – cover and profile


Discover other Li-Nó Design projects for Kulile:

The Wave Factory – Signage and graphic design