Les Infuzettes

Visual and editorial identity

Peppermint, Verbena, Thyme … These herbal infusions of fresh frozen plants are produced in France from only natural ingredients. A tasty alternative to soda or alcoholic beverages for an audience mainly based in the south of France.

To graphically represent this taste explosion, we were inspired by the aesthetics of the botanical illustrations boards, thus highlighting the essence of the product: Plants and their qualities.

The name and visual identity of the product, in symbiosis, on its retro side, convey authenticity and originality to the brand. We associated this aesthetic with modern elements essentially by the choice of typography.

Li-No Design’s actions on the project:

  • Brand strategy
  • Naming/ Editorial Identity of the product
  • Visual identity of the product
  • Realization of the packaging